We are expert storytellers. Our writers craft narratives that break through the noise of busy newsrooms. If favorable media coverage is what you need, you have come to the right place. Whether you need to engage with consumers or regulators, our strategists will get you in front of the right journalists and work to see that you are picking up valuable media hits. Our smartly placed op-eds and letters to the editor ensure our clients’ voices are being heard and help to move the needle in timely debates. Our pitching strategy – no matter the issue or campaign at hand – is always rooted in authenticity, as well as research and data. The media landscape is complex. Breakthrough 22 knows the inner workings of the media landscape well and helps our clients navigate the territory more seamlessly.

• NATIONAL, REGIONAL, AND LOCAL OUTREACH
• AUDIENCE RESEARCH AND MESSAGE TESTING
• MESSAGE DEVELOPMENT
• PRESS EVENTS
• TV AND RADIO BOOKINGS + MEDIA TOURS
• MEDIA MONITORING AND ANALYSIS
• PROJECT MANAGEMENT
• OP-ED/LTE WRITING AND PLACEMENT
• CORPORATE COMMUNICATIONS
• SPEECHWRITING
• E-NEWSLETTERS AND BLOGS
• INTERNAL COMMUNICATIONS
• MARKETING MATERIALS

We work with clients and coalitions to transform their missions into movements. By helping our clients to rethink their interactions with likeminded organizations and adversaries, as well as understand the intersection of media, policy, local communities, and politics, we are effective in developing powerful messages that reach target audiences and make real differences. Issue campaigns require integrated communications strategies – and our firm has the political savvy and relationships needed to set up our clients’ campaigns for success.

• COALITION CREATION AND MANAGEMENT
• THOUGHT LEADER PROMOTION
• GOVERNMENT RELATIONS
• GRASSROOTS AND GRASSTOPS

Our clients trust us to build and grow their digital presence and promote their messages and campaigns to key audiences via paid, earned, owned, and social media. In today’s ultra-interconnected society, an online presence can make or break a company, brand, or issue campaign. Our digital strategists and paid digital marketing analysts know the best tools and tactics to apply during a respective campaign – and how to effectively monitor results, so that we may reassess the situation and pivot at any time.

• CONTENT STRATEGY AND DEVELOPMENT
• EMAIL MARKETING
• DIGITAL ADVERTISING
• ANALYTICS, INSIGHTS, AND MEASUREMENT
• SOCIAL MEDIA CAMPAIGNS
• BLOGS
• INFLUENCER PARTNERSHIPS

When a pressing challenge arises, our clients need us most. We help our clients to not only think through the current situation, but to also look ahead and plan for short-term and long-term issues and potential crises. Our goal is to tackle any and all issues head-on – and to do so with integrity. A crisis requires a firm that is willing to be with you in the trenches, which is why we work around the clock to ensure our clients immediate needs are being met, especially during a high-stress period.

• CRISIS COMMUNICATIONS
• MEDIA STRATEGY AND EXECUTION
• SPOKESPERSON TRAINING
• REPUTATION MANAGEMENT
• RISK ANALYSIS, COMPREHENSIVE AUDIT, AND PLANNING
• RAPID RESPONSE CAPABILITIES AND COUNSEL
• MEDIA AND SOCIAL MEDIA STRATEGY AND MONITORING AND REPORTING

No strategic communications strategy is complete sans a robust media training. We start with research. We help our clients to identify spokespeople and persons to speak to the media. Whether a phone interview or on-air segment, we work with our clients to ensure they are prepared, comfortable, and even confident in an interview setting.

From web copy and social content to marketing materials and video production management, we work with clients to produce compelling content for all mediums and platforms. Creativity has no boundaries, and we work with clients to dream big and explore new ways of doing things.

• VIDEO PRODUCTION MANAGEMENT
• ART DIRECTION
• SPEECHWRITING
• COPYWRITING
• BRANDING